Original Article by Korean Newspaper ‘Money Today’, 28th Feb. 2023 https://news.mt.co.kr/mtview.php?no=2023022810091574020

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The fin-tech firm, Doomoolmori Investment Advisory, recently announced the launch of its AI Stock Portfolio Investment service called "Boolio Alpha".

The service uses alpha strategy algorithms to automatically manage a portfolio of US stocks, seeking additional profits compared to the market. The app allows for direct investment as well. Special benefits events have also been prepared to enable more customers to experience the service.

Doomoolmori Investment Advisory's CIO, Lee Seung Gyu, explained that "not all stock market participants make optimal decisions at the same time" and that "alpha is the excess profit over the market by exploiting this distortion." He added that "the algorithm is composed of capturing alpha opportunities in global stocks based on data."

Song Rak Hyeon, the CEO of Doomoolmori Investment Advisory, said that "investment techniques proven by operational performance using ETFs are now also available for stock portfolios" and that "in the future, when combined with the parent company Doomoolmori’s direct indexing service, data-based alpha generation strategies will be connected to personalized investment experiences."

Doomoolmori Investment Advisory also stated that the "Kiwoom Boolio EMP Global Multi-Asset Fund," an algorithm-based investment product that the company provided advisory service, has proven its operational performance by winning awards for several types of funds last year and being approved for inclusion in the Ministry of Employment and Labor's retirement pension default option.

Meanwhile, direct indexing is an investment technique that allows for direct investment in an automatically managed stock portfolio that creates personalized investment indices. Unlike financial products such as funds and ETFs, inclusion in the portfolio can be freely edited based on an individual's investment value.