Original Article by Korean Newspaper ‘Money Today’, 6th Apr. 2023 https://news.mt.co.kr/mtview.php?no=2023040612054327620

See translation

Fin-tech company Doomoolmori (CEO Chun Yung Nok) announced that it has applied the conversational AI 'ChatGPT' to its direct indexing service 'Taylor' to assist stock investors in their decision-making on April 6th.

According to Doomoolmori, ChatGPT provides users of Taylor with analysis data on global stock listings in the form of individual reports within 1 to 5 minutes. The AI quantitatively analyzes various characteristics of the listings and provides numerical evaluations of the listings, including strong buy, buy, hold, sell, and strong sell, as well as sharing the investment intentions evaluated by ChatGPT.

One of the company’s authorities explained that "Doomoolmori’s use of ChatGPT this time has prevented the 'hallucination' problem recently presented as a flaw in ChatGPT, which can cause significant losses if it occurs in the area of investment judgment and analysis of the listings."

Doomoolmori stated that the reason ChatGPT provides incorrect analysis results is that the soundness of the base data and connection logic used as the basis for analysis and response has not been secured.

To prevent this, Doomoolmori has decided to use only actual financial big data that it directly manages and quantitatively analyzes. Additionally, it has also referenced reports on the relevant listings that have actually been issued.

An authority of Doomoolmori predicted that "direct indexing, which has been closer to fin-tech data technology infrastructure solutions so far, will shine more as part of tailored asset management and investment advisory services in the future."

Meanwhile, Doomoolmori introduced the first direct indexing service in Korea, 'Taylor,' last year. Since 2016, its subsidiary, Doomoolmori Investment Advisory, has consulted about 200 billion won in data-based algorithmic operations. The 'Kiwoom Boolio Global Multi-Asset EMP Fund,' managed by Doomoolmori Investment Advisory, previously recorded the highest returns in the EMP sector. It was also approved as an operating product for the 'retirement pension default option' by the Ministry of Employment and Labor, according to the company's explanation.